240 Years of Asprey

Last year was a stellar year for Asprey, which celebrated 240 years as a luxury lifestyle house as well as the opening of its new flagship store at 36 Bruton Street in Mayfair. 

Simultaneously incorporating elements from the British outdoors and a contemporary London mansion, Asprey 240—the new flagship boutique—showcases its distinct collections and hero products in a cinematic, exhibition-type format that appeals to all five senses. Upon entering, visitors encounter far more than a repository of exquisitely made goods. The space is a piece of retail stagecraft, set up to be subversive, indulging and calming; each of the rooms is like a chapter in a riveting novel. Asprey’s chairmen, John Rigas and Robert Storey, were the masterminds behind the design. Storey, an alumnus of London’s Central Saint Martins, is lionised in interiors for creating immersive artistic experiences. “The way we’ve designed the space here is such that one minute you are in a square room, next a more rounded one,” explains Storey. “We wanted to showcase the products as beautiful artefacts, unique and handmade by different craftspeople. That means displaying them in a way that feels exhibition-like, but with a strong feeling of tactility. Each room is its own world.” 

Asprey 240 is where you’ll find exquisite jewelry and silver, plus leather goods, accessories, watches, clocks, china, crystal, games, silk, and accessories. It’s also where you’ll soon discover the new Asprey Digital Studio and Asprey Upstairs, a private tearoom and Champagne bar for visitors to enjoy. 

Last year, Asprey also celebrated its exclusive collaboration with Formula 1. Connected by British heritage, innovation, and craftsmanship, the partnership highlights both Asprey’s 240th anniversary and the revolutionary development of the F1 car for 2022. The collection includes handcrafted sterling silver replicas and sculptural models of the new car, as well as a range of collectible silver goods and silk products. Fine jewelry items, such as cufflinks, are set to launch in the coming months. 

Asprey’s commitment to environmental and social governance has been paramount in recent years, and another notable milestone includes its work with Turquoise Mountain. Founded by HRH The Prince of Wales in 2006, the charity  produces a range of boxes made in Afghanistan from precious stones. The collaboration provides an exceptional platform for artisans who, despite the challenges of their environment, are still able to produce pieces of exquisite quality. The range includes hand-carved and hand-polished green nephrite, variegated green onyx, pink onyx, and lapis lazuli. 

Locations in the United States, including New York, Beverly Hills, and Miami, remain key markets for Asprey, which also recently popped up in Southampton, and settled into its new home at 223 Worth Avenue in Palm Beach.

The best of British design coupled with expert craftsmanship from a talented pool of international artisans is what has always set Asprey apart as an authentic British luxury house. Now, exciting collaborations, innovative experiences, and the launch of its first NFT, perfectly demonstrate its ability to reinvent itself with a pioneering spirit in the modern world. Here’s to another 240 years.