2010 FiFi Awards



The line-up of FiFi Awards in-waiting. Photo: Courtesy of the Fragrance Foundation.


For thirty-eight years, the Fragrance Foundation has been celebrating the annual “FiFi” Awards, the so-called “Oscars” of the fragrance world.

The most recent FiFi Awards, held at the Downtown Armory in New York City on June 10, was attended by more than one thousand members of the international fragrance community—among them this year’s top honoree, Michael Kors, plus “Male Celebrity Fragrance of the Year” recipient Usher, and “Retailer of the Year” Bath & Body Works.

The foundation presented awards for “Editorial Excellence” in Fragrance Coverage to Allure, Elle, and Elle.com for outstanding fragrance articles, and “The Technological Breakthrough of the Year” award to Victorinox Swiss Army for its packaging technology and delivery system, which allows one to easily create a travel-size bottle of the fragrance with a refillable tool.

The Fragrance Foundation carefully and decisively gave awards in twenty sensational categories.


Women’s Luxe: Lola Marc Jacobs – Coty Prestige

Men’s Luxe: Tom Ford Grey Vetiver – The Estée Lauder Companies

Women’s Popular Appeal: Halle by Halle Berry – Coty

Men’s Popular Appeal: Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche: Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche: Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell: Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell: Patrick Dempsey 2 – Avon Products, Inc.

Unique Boutique: Tom Ford White Suede – The Estée Lauder Companies

Fragrance Hall of Fame: ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body: Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal: Bath & Body Works Signature Collection P.S. I Love You EDT

Best Packaging – Men’s Popular Appeal: Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige: John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign: Chanel No 5: “Train de Nuit” –

Men’s Media Campaign: ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection: Scentbug Diffuser – Slatkin & Co. Limited Brands

Perfume Extraordinaire: Firmenich for Tom Ford Grey Vetiver

Hall of Fame: Michael Kors

Male Fragrance Celebrity of the Year: Usher

QUEST, congratulates all of the 2010 winners and nominees!