A Madison Makeover

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For 20 years, New York women have been flocking to Stuart Weitzman’s 625 Madison Avenue flagship store for flawlessly fitting, stylish shoes. Traditionally, the store has always played it rather cool from a design standpoint: plain white walls and display cases always let the shoes do the talking. But, in recent years, the Weitzman label has been stepping it up, so to speak, in terms of the playing field. Fashion’s most illustrious legs have been spotted in brand ads. Maybe you noticed Joan Smalls, Gigi Hadid, and Lily Aldridge posing as faces for the footwear brand? Or a bare-legged Gisele Bündchen or Kate Moss sitting pretty in her Stuart Weitzmans? Talk about sex appeal.

Now, the stalwart 625 Madison flagship is getting a sexy update all its own. In celebration of its 20 years on the block, Stuart Weitzman recently unveiled a redesigned retail space, merging modern femininity with architectural precision. Black and gold fixtures enhance a warm and neutral palette. Jewelry-like metallic display units frame and showcase the shoes, while natural marble accents play off of gold plaques. The brand’s signature craftsmanship was the inspiration for the sculptural sensibilities of the interior, which is punctuated by a fluid ribbon feature that extends from the cash desk across the ceiling. A rich white-marble storefront now greets you on the outside; inside, the furniture and plush textures are at once luxurious and inviting, offering a contemporary, residential feel.

“The Madison Avenue location is a special place to me,” Mr. Weitzman tells me, “as it was my first retail store on the east coast. It has been exciting to see the evolution of the street’s allure as a city shopping destination—not only with tourists, but also local New Yorkers—over the years.” Asked whether he thought this new incarnation would stand the test of time for another 20 years at 625 Madison Avenue, Mr. Weitzman sounds as sturdy as one of his 4.5-inch platform heels itself: “Being a staple on this iconic street for 20 years, I feel this is home—and couldn’t imagine that ever changing.”