Alzheimer’s Drug Discovery Foundation Memories Matter Cocktail and Dinner Event


The Alzheimer’s Drug Discovery Foundation(ADDF) held its Memories Matter benefit event at Chelsea Piers last night on Tuesday, April 10.

Welcoming nearly 700 guests, this year’s Memories Matter was the most significant event in ADDF’s history. The benefit was an emotional one, as several speakers shared their own experience with Alzheimer’s disease. ADDF CEO Mark Roithmayr and its Chief Science Officer Dr. Howard Fillit also echoed those heartfelt accounts and explained their hope of finding a cure.

Later in the evening, the guests enjoyed a live auction which features prizes ranging from luxury yacht weekend to Trophy Club, the final round of the US Open Golf Championship, to an in-home dinner by the chef of Rao’s. The silent auction was notable too, and the prizes included tickets to Elton John’s farewell tour, a luxury gift set from La Mer, and more.

The foundation raised, at the Memories Matter event, $1.2 million to devote solely to finding new drugs for Alzheimer’s. Upon hearing event co-chair Roni McGuffog’s story of his father’s diagnosis and the ten-year fight against this disease, and ADDF Board of Overseers chair Sharon Sager’s grandmother’s struggle with Alzheimer’s, we know it’s a fight worth fighting for, and a battle that we will win.