An Afternoon on the Avenue: Greenwich Shopping Guide

This picturesque town constantly attracts our readers with its superb boutiques, cafés, and salons—from Greenwich Avenue and beyond.

THEORY
396 Greenwich Avenue
203.422.0020 /theory.com

If you’re looking for contemporary yet sophisticated summer clothing that can take you from work to your next stylish summer getaway, Theory is always a safe bet. With options for both men and women, the store offers a vast selection of effortless pants, blazers, tops, dresses, skirts, and sweaters—the classic office essentials. The brand is also boasting new collections in anticipation of the hotter summer days, like its variety of light satins, including the comfortable slip skirts and shirts. You will also find a wide selection of lightweight linens and new leather accessories such as the coveted White Mules and the Large Whitney Bag.

HOPSCOTCH SALON
10 Railroad Avenue
203.661.0107 / hopscotchsalon.com

Longing for a solution to those frizzy locks on the particularly humid days? Or simply seeking a quick blowout? The Hopscotch Salon offers hair services ranging from a straightforward cut or updo to color services like balayage and ombre. Their specialty offerings include the popular keratin treatment, which will leave you with smooth and manageable hair for months. But it doesn’t stop there; this one-stop shop offers additional spa services, including waxing, facials, and even teeth whitening that will have you ready for any occasion. Built on a foundation of helping its customers look good and feel good for over 20 years, the salon commits to hiring the most professional employees and utilizes top products from exclusive brands like Oribe.

STUART WEITZMAN
120 Greenwich Avenue
203.622.5036 / stuartweitzman.com

You can be sure of one thing after dropping into Stuart Weitz- man’s Greenwich Avenue boutique: you will be equipped to put your best foot forward at your next big event, no matter the dress code. Stuart Weitzman has made his mark in the world of footwear perhaps best known for creating a rare, million-dollar pair of shoes. Using unique and delicate materials (including vinyl, lucite, and gold), Stuart Weitzman’s shoes are popular with women all over the world. When entering the Greenwich Avenue shop, prepare to be greeted by every style one may ever need, including classic sandals, wedges, and pumps, and also more eclectic options like fur slides, loafers, eyelet mules, and, of course, every leather or suede boot imaginable.

VILEBREQUIN
200 Greenwich Avenue
203.869.6989 / vilebrequin.com

Stepping into Vilebrequin will brighten anyone’s day. You will immediately find yourself surrounded by cheerful colors and patterns that reflect the sunny days of a summer in St. Tropez, which is always buzzing. This activity was no less present in 1971 when Fred Prysquel was influenced by the city to create the brand. The themes of the initial 1970s designs have been reimagined year after year to maintain that same youthful energy. Inside the store, you are bound to come across the Moorea cut—Vilebrequin’s legendary men’s swim style. You will also find a large selection of polos that will get you ready for a weekend in Nantucket or the Hamptons.

RAG & BONE
244 Greenwich Avenue
203.622.6222 / rag-bone.com

Rag & Bone continuously redefines urban style through its clothing, which combines classic tailoring and an edgy yet understated New York aesthetic. Throughout the store, shoppers can expect to find an array of casual yet trendy options. Think clean-cut silhouettes, slip dresses suitable for the warm weather, and, of course: denim, denim, denim. The brand is probably most well known for its wide selection of quality jeans for both men and women, made with modern design and expert craftsmanship. You may also find some of the luxury accessories, including eyewear, hats and fedoras, silk scarves, and footwear options in leathers and suedes. Also not to be missed is the new fragrance collection, with iconic scents including amber, bergamot, cypress, oud, rose, and neroli.

J.MCLAUGHLIN
55 East Putnam Ave
203.862.9777 / jmclaughlin.com

The first J.McLaughlin, located in an Ivy League enclave on Manhattan’s Upper East Side, was a homey, well-bred shopping destination with a welcoming feel. People instantly fell in love, and it quickly acquired a cult following. The retailer expanded its presence tremendously since and now has over 100 stores throughout the country—from metropolises like Dallas to suburban outposts like Palm Beach and Greenwich—and a thriving e-commerce presence. The clothes, as they have since 1977, are preppy and traditional and, in J.McLaughin’s own words, innovatively nostalgic.

BETTERIDGE
239 Greenwich Avenue
203.869.0124 / betteridge.com

Betteridge prides itself on being America’s most trusted jeweler since 1897. The retailer carries the most coveted pieces from Rolex, Cartier, Chanel, Patek Philippe, Bulgari, Verdura, David Webb, and more. The jeweler also has a “By Betteridge” collection with classic, clean, and elegant pieces that are guaranteed to withstand the test of time. The pieces are created by Betteridge’s own highly skilled craftsmen—right here in Greenwich. Visit if you’re planning an extra special gift for a loved one, be it a watch for a graduation, a ring for an engagement, or a diamond necklace for a big birthday or anniversary celebration.


RICHARDS OF GREENWICH
359 Greenwich Avenue
203.622.0551 / richards.mitchellstores.com

If you have a taste for luxury clothing, accessories, and jewelry, Richards of Greenwich seemingly has it all. With eight locations in total, the Greenwich Avenue shop is considered the heart of its community. The 27,000-square-foot space is divided into two stories: an upper level for women, complete with designer boutiques, handbags, and shoes, and a lower level filled with men’s apparel as well as jewelry and sunglasses. The best part might be the in-store coffee shop, which has become a popular and stylish hangout destination among shoppers in Greenwich. Due to its covet- ed products, modern and attractive award-winning space, and exceptional customer service from the on-site style advisors, this longstanding family-owned shop has a most dedicated clientele.

HERMÈS
289 Greenwich Avenue
203.622.3007 / hermes.com

Hermès was founded over 100 years ago by Thierry Hermès and has since been known for its exceptional luxury goods, which are exactly what you can expect to find when visiting the Greenwich Avenue location. The store displays a large collection of the brand’s iconic silk accessories—scarves, bow ties, mufflers, as well as the newer silk creations, including various styles of large silk shawls and pocket squares. You will also come across a selection of the brand’s celebrated enamel and leather jewelry, runway ensembles, shoes, and an outstanding collection of fragrances that could become your next go-to scent or holiday gift.