This year, Asprey celebrates 241 years as a pioneering British luxury lifestyle house. The new flagship store on London’s Bruton Street, Mayfair, is not only the birthplace of Her Majesty the Queen, but also one of the original locations of Asprey’s famed workshops. The store incorporates elements of inspiration from the British outdoors interwoven with a contemporary London mansion and carries a carefully curated selection of hero products displayed in a cinematic, exhibition-type format. In addition to Asprey’s exquisite jewelry and silver for which it holds a royal warrant, the brand also creates leather goods, accessories, watches, clocks, china, crystal, games, and silk, all unrivaled in quality and design.
With 2022 marking the Platinum Jubilee of Her Majesty Queen Elizabeth II, events will take place throughout the United Kingdom, the Commonwealth, and around the world this summer to celebrate the historic 70-year reign. Asprey is doing its part and has created a limited edition set of 20 decanters inspired by HM the Queen’s love and knowledge of horses, including one that has been gifted to her. Each crystal decanter is intricately hand-etched on either side with five of the British horse breeds that HM the Queen owns and keeps at her residences, including The Windsor Grey, Highland Pony, Thoroughbred Racehorse, and, most notably, the Fell Pony—the only breed Her Majesty still rides. The decanter is presented as a set with two glasses in a signature purple presentation case.
Last year, Asprey also embarked on an exclusive collaboration with Formula 1, the world’s most prestigious motor racing competition. The combination of Asprey’s master craftsmanship and Formula 1’s state-of-the art technology and innovation has given rise to a collection celebrating a new era of modern design. The collaboration is inspired by the developments of the 2022 Formula 1 racing cars as the sport enters an exciting new era. Changes to the architecture of Formula 1 cars, including modifications to the rear and front wings, larger, wheels, and tweaks to the underfloor tunneling, will enhance aerodynamics— and thus the cleanliness of the air on and around the track—so significantly that drivers can get much closer to the competitors in front of them than ever before. This allows the sport to become more sustainable and fundamentally change the on-track dynamics.
These improvements—masterstrokes of engineering flair—have also enhanced the cars’ aesthetic appeal, making them anatomically perfect for interpretation by dedicated silversmiths at Asprey’s in-house workshops. Inspired by the racing cars’ seductive curves and contours, Asprey’s extraordinary craftspeople have created sterling silver sculptural renderings of the vehicle in 10-inch, 7-inch, 4-inch, and paperweight sizes (the larger models come mounted on a carbon fibre or lacquer wooden plinth). The exclusive collection also includes a range of small silver goods and silk products, with fine jewelry items set to follow. All are Asprey Hallmarked and dual branded with the official trademark of Formula 1. With a remarkable heritage in the design, manufacture, and restoration of some of the world’s most prestigious sporting trophies created in the London workshops, Asprey has long been associated with the pinnacle of sporting success.
Ever in pursuit of perfection, and in a world where innovation and continuous improvement is mandatory to success, Asprey delivers unparalleled quality and craftsmanship with a Formula 1 collection that aptly celebrates the apex of design, innovation, and artistry.