Assouline Makes Its Uptown Mark

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The book publisher Assouline—as synonymous with “luxury” as some of the brands it has chronicled, such as Dior, Chanel, and Saint Laurent—has done it again. This time, the renowned publisher of luxury-lifestyle titles and the recipient of the 2012 Accessories Council Influencer Award is excited to announce a completely new concept in luxury shopping: its new boutique, inside the Mark Hotel. Billed as “the smallest luxury boutique in the world,” this Assouline outpost offers a shopping experience that is as innovative as it is elegant, and represents a new effort by Assouline that will soon be expanded to new locations around the world.

Designed to evoke a luxuriously wrapped gift, the new boutique carries some of Assouline’s most in-demand titles, from the Ultimate Collection (hand-crafted volumes ranging from $250 to $7,000), to a selection of Assouline Vintage titles curated by Prosper Assouline, to best-sellers and new titles like Fashion Jewelry and In The Spirit of the Hamptons. The 100-square-foot space will provide the same impeccable service that has become a hallmark of all Assouline boutiques, providing the Mark Hotel’s high-end clients with a shopping experience that is intimate, personal, exclusive, and truly one of a kind.

The brand and its newly unveiled space are a perfect fit on the ground floor of the Mark Hotel, one of New York’s most stylish and sought-after establishments. The interiors of the swanky shop mirror the dramatic interiors of the hotel itself, which also features a restaurant by celebrated chef Jean-Georges Vongerichten. This star-studded Upper East Side mainstay is both a can’t-miss neighborhood fixture and the ultimate destination for the international traveler—which reminds us of one of the books that started it all for Assouline: Hotel Stories: Legendary Hideaways of the World.

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ASSOULINE at The Mark Hotel: 25 East 77th Street, New York, NY 10075; 212.744.4300 or MarkHotel@assouline.com; open Monday to Saturday, 10 a.m.-8 p.m., and Sunday, 11 a.m.-7 p.m.