At 1 With Miami Beach

The Homes at 1 Hotel South Beach have redefined the luxury lifestyle in South Florida. The trendsetting eco-glam interiors designed by award-winning Brazilian architect Deborah Aguiar are both engaging and immediately soothing as you enter this iconic Miami Beach venue. The hotel and residences are a pioneering project of partners Richard LeFrak and Barry Sternlicht, created to house a new hotel brand, “The 1” that celebrates the connection between nature, design, and wellness. As Richard LeFrak says, “1 Hotel & Homes South Beach is for the discerning global citizen who recognizes the connection between their external surroundings and their intended sense of well-being.”
The striking quality of The 1’s interiors is derived from the natural materials throughout the building, including reclaimed woods, elegantly designed stonework, and all-natural fabrics in muted shades of beige and white, and an occasional color of the sea and sky. Beyond the striking decor, owners are surrounded by five-star creature comforts and unsurpassed access to every possible amenity. The endless comforts and services make owners feel like guests—an experience which begins at arrival when a warm and helpful staff greets you, including the 24-hour concierge who is there to satisfy your every wish.


Picture for a moment a day in your new home at The 1. Upon request, your refrigerator has been pre-stocked with organic fruit and vegetables just prior to your arrival, even though you might like to take a meal at one of the hotel’s six five-star restaurants. After waking up to the exquisite sunrise over the sea, you choose to go up to the rooftop and join a spiritual class of yoga or meditation, followed by a quick splash in the rooftop pool. The rest of the day can be spent relaxing at the beach, or at one of the four swimming pools. Or you could to jump into a curated workout at the Spartan Gym, a 14,000-square-foot facility focusing on athleticism, balance, and agility, or join a spin class at the on-property SoulCycle. Either way, you’ll reward yourself with an amazing spa treatment at the hotel’s acclaimed Bamford Haybarn Spa, specializing in the use of organic products. “Bamford,” says LeFrak, “has a likeminded commitment to caring for the mind, body, and spirit around a heartfelt connection with nature.”
Throughout the day, your meal choices abound among the six restaurants on The 1’s property. You can have lunch at Watr, a sushi-themed restaurant on the roof of the hotel, or at any one of three other poolside restaurants, where healthy food is available. You may wish to take your evening meal at Beachcraft, the hotel’s signature restaurant operated in partnership with award winning chef Tom Colicchio. Beachcraft offers a variety of mouthwatering dishes prepared with organic ingredients sourced from local farms and fishermen. As an owner, you might even decide to have your meal served in the privacy of your own home. Now that’s luxury!
The great state of Florida is blessed with white-sand beaches, spectacular bodies of water, and one-of-a-kind sunsets; and the beauty and atmosphere of The 1, with all of its healthy offerings, reflect this sensibility. Its location in and at the heart of Miami Beach is unrivaled: just outside your door is a vibrant, sophisticated, and international city filled with energy and fun. There are hundreds of designer boutiques and popular restaurants within a short walk from The 1, or just ask the concierge to send you over in The 1’s own Tesla. The museums and art galleries in Miami are world-class, the watersports abound, and the nightlife is unsurpassed. Really, South Beach is the perfect place to embrace and enjoy life.
Right now, only a dozen residences at The 1 are still available for purchase. Penthouse 1610, a spectacularly furnished duplex, was recently placed on the market. “It’s one of the most stunning homes available in South Florida,” assures Camille Douglas, a senior managing director at LeFrak. “Its nature-inspired aesthetic inspires a soothing and splendid lifestyle; it literally transports you into another world. It’s the perfect place to call home whether you enjoy entertaining or simply relaxing while you take in breathtaking ocean views.”
When STRING executive chairman Ari Horowitz first came to Miami Beach, he, too, was dazzled by all 1 Hotel & Homes had to offer. He liked the pulse of the city and hoped to become a resident at 1 Hotel & Homes. “I fell in love with the 1 Hotel & Homes brand and wanted to own a place there,” he explains. “It matched my style—chic and elegant, but not over the top. Plus I love being able to walk down to the beach to enjoy my kite surfing.” Horowitz also appreciates how The 1’s design fits in with South Florida’s elements—the surrounding nature seamlessly flowing into the lobby and down the hallways. “It’s really something special,” says Horowitz.
Christopher Hohmann—another former hotel guest turned homeowner—agrees. “1 Hotel & Homes,” he confirms, “is a true gem.” Come visit The 1 and see for yourself; it’s your dream come true. Only better!