When you think of rum, it might conjure images of white-sand shores and sugary cocktails to be consumed in the sun while slathering on the suntan lotion. This season, Bacardí’s latest introductions offer a slightly more mature take on the spirit of the Caribbean. The company’s new portfolio of premium rums are comprised of four expertly crafted barrel-aged liquors. And while you can certainly still blend them in a piña colada, these sophisticated sips can also be consumed straight up, on the rocks, or in grown-up cocktails sans sweet mixers.
As the original white rum creators and leaders of rum culture for generations, Bacardí’s new portfolio of premium rums breathe new life into the category that will capture a new generation of imbibers. As the luxury trend within the spirits industry continues to flourish, more and more, spirits enthusiasts are looking to trade-up and are expecting more premium experiences. Delivering on that desire, the new premium expressions will shed rum’s beachy image and introduce consumers to a more sophisticated, complex side of the spirit.“Bacardí remains a family brand, and as pioneers in the rum industry for generations, we not only have the ingredients, history and heritage to usher in the new wave of premium rums—we have a responsibility to do so,” explains Ned Duggan, vice president, brand managing director for Bacardí rum. “Sharing the passion and craftsmanship behind our products is deeply personal and we’re excited to be able to share the versatility and enjoyability of our new premium rums with consumers.”
As part of the new premium portfolio, Bacardí is launching Bacardí Añejo Cuatro and Bacardí Gran Reserva Diez, which will join the existing Bacardí Reserva Limitada, along with the redesign and repackaging of the private family blend Bacardí Reserva Ocho. Give them a try in one of the chic cocktails below. Cheers!