Bacardi is playing a major role in the fight against COVID-19. To help mitigate the crisis, the largest privately held spirits company produced more than 400,000 gallons of hand sanitizers, donating these products to first responders, with 14 Bacardi sites across the globe participating in the production. They are also providing alcohol at cost to partner companies looking to ramp up production of hand sanitizers for commercial sale.
Jean-Marc Lambert, SVP of Global Operations for Bacardi, said: “Over our 158-year history, we have risen to many challenges and we are doing the same again in response to COVID-19.” Making a difference in the battle against COVID-19 has been a major goal for Bacardi and, Lambert continued, “all our brands and partners involved in this initiative will help people most in need benefit from the supply of these hand sanitizers.”
Additionally, Bacardi has committed $4 million to support the bar and restaurant industry. The campaign, #RaiseYourSpirits, supports longtime partners hurt by the COVID shutdown, as dining out and nightlife have come to a halt. The $4 million pledge announced in March, which includes $1 million from Bacardi’s Patron tequila brand, has been allocated to help bars and restaurants who are struggling, as Bacardi works with established non-profits like Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail.
Its CEO, Mahesh Madhavan, commented on the charitable initiative. “Bacardi is a family company, and for us business is personal. We always say that love for our brands is built in bars, and now it is our turn to show them love.” Madhavan is committed to do what he can to see the industry through the crisis with Bacardi’s #RasieYourSpirits. “These may be the darkest days for bars and restaurants,” he continued, “but I am certain that when we come out on the other side, people will emerge from isolation with a renewed zest to live life to the fullest and celebrate together with friends and family.”