Behind the Scenes with Tory Burch

Tory Burch introduces Love Relentlessly, a new fragrance inspired by a true love story close to her heart, that of her parents. Rooted in their courtship, the fragrance is an ode to an extraordinary love affair.

With the release of the scent, Tory describes her parents as “the most romantic couple I have ever known.” Their romance could be seen in the notes Tory’s father wrote notes to her mother, which he ran in the “wanted” section of the local newspaper. One read: “If I told you that I love you, would you hold it against me?” Her father always signed off, “Love, Relentless.”

In 1961, the young couple jumped in Tory’s father’s convertible BMW and eloped to Old Sturbridge Village, Massachusetts. In her mother’s words, every single day thereafter, they were “mad for each other.”

Their passion for life and for each other is an inspiration to Tory in the collections she designs and now in this romantic new scent.

Here, Quest offers a behind-the-scenes look at the campaign video that was shot for the fragrance. You can purchase your very own bottle of Love Relentlessly on Tory Burch’s website.