Belles Lettres: Oscar de la Renta For Mrs. John L. Strong

Two Madison Avenue icons have joined forces in a new collection of fine stationery designed for Mrs. John L. Strong by Oscar de la Renta. The collaboration is part of the designer’s new foray beyond the art of dressmaking and into the world of lifestyle marketing.

But what isn’t new is the old-world craftsmanship employed by Mrs. John L. Strong, which has been supplying New York with fine paper for accepting and declining invitations since 1929.

De la Renta’s designs for cards, invites, and place cards (part of a hostess ensemble) are
all hand-engraved on steel dies and run through the press by hand. They are printed on Mrs. John L. Strong’s 100% cotton “vanilla” four-ply card stock with a matching gold bevel, providing luxury stationery at its finest.

The collection is currently on display in the windows of Mrs. John L. Strong at 699 Madison Avenue alongside a de la Renta dress from the Resort 2012 collection.

Also on display is the “regrets” card (a necessity for anyone with a busy social calendar), and de la Renta’s “PR Girl” personal stationery.

The Oscar de la Renta stationery collection is sold at Mrs. John L. Strong, all Oscar de la Renta locations, and online from both retailers.