Better at Betteridge


Betteridge opened its doors in the United States in 1897, and Greenleaf & Crosby in 1868. When Terry Betteridge purchased Greenleaf & Crosby on Worth Avenue in Palm Beach nine years ago, it was the marriage of two great histories in jewelry. Long renowned for expertise in estate jewelry and watches, the store has expanded to include contemporary designers as well. It’s a marriage not just of two premier jewelers, but a marriage of offerings and styles that works extraordinarily well.

The Betteridge name has long been associated with jewelry, dating back to the 1700s in Birmingham, England. Today, under fourth-generation jeweler and owner Terry Betteridge, the now U.S.-based presence boasts five locations: in Greenwich, Southampton, Palm Beach, Aspen, and Vail. Now housed in the historically preserved Greenleaf & Crosby boutique—a Worth Avenue landmark since the 1920s—Betteridge Palm Beach is regarded as the preeminent jeweler of the island, set amid cases and wall units from the days of Henry Flagler.

Understanding that there is no “typical” customer today, Betteridge strives to suit the needs of the modern-day shopper. The range of fine products spans antique and estate jewelry to more modern designers and names. Whether long-established or up-and-coming, the designers represented are all the epitome of high quality, from Verdura, Mark Davis, Nicholas Varney, Bielka, and Paul Morelli to Paolo Costagli, Peggy S. Guinness, Dorota, and Goshwara. A jeweler is always on the premises, and you can rely on other in-store services like appraisals and repairs. For the most discerning of clients, there is no other shop in Palm Beach with the variety of merchandise or the range of services offered by Betteridge at Greenleaf & Crosby.