“Retail’s not dead—it just needs a rethink,” says Big Lives founder and Louis Vuitton alum Samantha Alston. This month, Alston brought her unique vision of pop-up shopping to Brooklyn with a cocktail party that featured new designs from Big Lives’ Summer collection and home decor by Anthropoligie, held at 272 Jefferson Avenue—a classic 1889 Stuyvesant Heights brownstone recently restored by Dixon Projects.
The shopping concept combines high-end fashion, emerging designers, and residential real estate in a revolutionary pop-up. The key to the experiences is its responsiveness. The “shop” is a fleeting three-hour experience, held in beautiful residences in partnership with high-end developers, where guests discover rare designer fashions that feel curated precisely for them in an environment that echoes their lives.
Additionally, collections are highly curated by Alston herself, who scours the globe for exceptional emerging designers. A seasonless approach, items don’t go on sale, so there is no excess or waste. Guests can purchase on the spot or think it over and order later on the Big Lives online store. There’s even an in-home by appointment service for guests who see something they like and want to try it on in the privacy of their own home. Retail lives on, indeed.