Charlotte Tilbury has wooed the worlds of fashion and beauty over the past two decades with her undeniable talent as a makeup artist and high-profile following that includes Emma Roberts, Amal Clooney, Kim Kardashian, and Nicole Kidman. In addition to her celebrity clientele, her namesake beauty brand has proven itself as one of the most coveted collections around the globe. Above all, she serves as an ambassador for Women for Women International, which, combined with her previously named accomplishments, earned her recognition by Queen Elizabeth as a Member of the Most Excellent Order of the British Empire. Read on to learn more about the brand from the expert herself.
Brooke Kelly: When did you realize your passion for makeup?
Charlotte Tilbury: I discovered makeup and became fascinated by its power when I was 13—it changed my life. I went away to boarding school and I started wearing mascara. Overnight, everyone reacted to me in a very different way; I was instantly more empowered, magnetic, and mesmerizing—I felt enriched with confidence.
BK: Who is your biggest inspiration?
CT: Inspiration comes to me in many different ways. I have a mix of creatives, visionaries, and rule-breakers that I look to for inspiration. From Helena Rubenstein, Coco Chanel, and Walt Disney to Steve Jobs, Winston Churchill, and Estée Lauder—the list goes on. I also always get inspired by need: “necessity is the mother of all invention” [Plato]. I am always thinking about how to find a solution to problems, from concealing imperfections to re-emitting light to more flattering angles of the face, or sculpting celebrity limbs without going to the gym.
BK: What are the best Charlotte Tilbury products out there right now?
CT: Darling, my Magic Away Liquid Concealer is unlike anything you have seen before! It’s my secret weapon for all skin concerns. I liken it to a magic wand of makeup because it makes your skin wishes come true! It’s as if you’ve completely hidden the appearance of pores, rolled over any contours, smoothed fine lines, etc. There’s also my award-winning Charlotte’s Magic Cream, which instantly floods the face with moisture. From the start of my career, I was known for amazing skin before amazing makeup. I always say you can’t have a beautiful painting without a beautiful canvas. I never apply makeup without it; it gives me the perfect glowing base.
BK: What does makeup mean to you?
CT: My philosophy is: “Give a woman the right makeup and she can conquer the world!” I really believe makeup can change your life—it has this incredible power to transform and boost every woman’s confidence. I call it the psychology of makeup—if you look good, you feel good, and you exude confidence that the world reacts to in a more positive way. Makeup is every woman’s secret weapon, and my beauty brand gives all women—from 18 to 80—award-winning, easy-to-use, easy-to-choose, easy-to-gift makeup and skincare options that are confidence-boosting. All of my products are years in the making, with the sole aim of making women look and feel like the most beautiful versions of themselves.
Because I have grown up in this world, a lot of my products were about bottling celebrity DNA and giving it to women everywhere. I always jest that before a product lands on the shelves of my Beauty Wonderlands it has been tried and tested on 20 celebrity guinea pigs, and they likely have given feedback on my latest innovation before it reaches you.