Imagine the waves gently washing ashore behind you, with the sun in your face and the sand beneath your feet. This perennially attractive imagery forms the perfect backdrop to the creative philosophy of Charlotte Kellogg, who established her namesake brand in 1998. Designed with the resort lifestyle in mind, Charlotte Kellogg is a brand on the rise, now with locations in Newport and Naples, in addition to its original Palm Beach boutique on Worth Avenue. Boasting a classic yet chic style, Charlotte Kellogg’s clientele are drawn to the combination of this timeless approach with a penchant for color. The line carries sizes XS to XXXL and 2 to 18 to accommodate women of all sizes.
Charlotte Kellogg strives for its pieces to serve as a springboard for buyers to develop their own personal style, and crafting quality products that are made to last has remained of paramount importance. In an effort to avoid fast fashion trends, most of the looks are designed, cut, sewn, and finished locally in Florida—a hands-on approach, from concept all the way to the design and manufacturing processes. Fabrics and patterns are all hand-selected and directly sourced, working with artisan vendors within the U.S. and in countries around the world like Vietnam, Nepal, India, and Italy in order to find the finest silk, cashmere, cotton, and brocade fabrics. When asked about the brand’s long term vision, Kellogg emphasized the importance of creating “high quality, unique clothes by connecting with artisans to provide an opportunity for small businesses both locally and globally.”
Kellogg’s strongest point of inspiration has always come directly from feedback from her customers, with whom she constantly communicates with directly about the styles they are drawn to. Through these interactions, Kellogg is able to curate collections that people “actually want, need, and feel great wearing.” Integrating these tweaks with the core philosophy of producing timeless essentials that are built to stand the test of time, the brand is making a name for itself for all of the right reasons. The newest collection brings these conversations to life, with reimagined classics such as fine linen tunics, silk tops, and cashmere sweaters, as well as colorful stand-out pieces like the custom Sari coats on offer.