Diane von Furstenberg’s “Tree of Love” for Claridge’s Christmas

Believe it or not, ’tis already the season to be jolly—and fashionable, thanks to one of London’s most stylish mainstays of hospitality, Claridge’s. The legendary hotel in the heart of Mayfair has announced that its much-anticipated annual Christmas Tree will this year be designed by fashion icon Diane von Furstenberg. A longtime guest and friend of the hotel, von Furstenberg will unveil her creation—“The Tree of Love”—in the hotel lobby on the morning of Tuesday, November 27.

“Claridge’s is my favorite hotel in the world and my home in London,” von Furstenberg said. “I was so excited to be invited to create its legendary annual Christmas Tree. My tree will be ‘The Tree of Love,’ celebrating all aspects of love and life.”

TheClaridge’s Christmas Tree has long been a seasonal London landmark, and symbolizes the start of the festive season in the British capital, drawing visitors and Londoners alike to admire its creative design. This is the ninth year the hotel has invited a distinguished guest to reinterpret the tree in their own distinctive style, and, according to general manager Paul Jackson, “Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome Diane to spread her creative magic this year. Having designed a series of rooms and suites in her signature style in 2010, we really can’t wait to see her vision for our tree.” Neither can we.