“Ellie Johnson is a wonderfully smart, warm, and sensitive person who totally understands the complexities of high-end New York real estate. These are rare combinations,” says Ken Horn, the president of the prestigious luxury firm Alchemy Properties. And smart she is!
Since opening the doors of Berkshire Hathaway HomeServices New York Properties , Johnson has successfully spearheaded the recruitment of Berkshire Hathaway HomeServices agents who align with the organization’s fundamental values. For Johnson, the most important trait in a broker is integrity. And while it’s obviously a competitive environment, teamwork and honesty have proven paramount to Johnson’s management success. Actively avoiding unhealthy competition, the team has turned away some of the top “bold-faced” agents, maintaining the supportive environment that Johnson and her New York office have created.
Recently, Johnson noted, “I am honored to represent the Berkshire Hathaway HomeServices brand in New York. It is a name with an incredible reputation and it is my responsibility to protect and deliver to our buyers and sellers the core values and traditions of Berkshire Hathaway HomeServices. In turn, every agent on our excellent sales team reflects those same values.”
Of course, Johnson well understands that to thrive and succeed in such a rival heated environment, additional skills are needed beyond integrity and teamwork. She is also known for her emphasis on broker education and her dedication to ongoing staff training. Johnson personally holds weekly classes for agents at all levels. While not mandatory, these classes are hugely popular, as are her brokers’ desires to improve upon their craft and industry expertise. Professional education in sales and trend analysis are crucial, particularly in a market such as Manhattan, where clients have become more sophisticated and market astute.
Through her steadfast dedication and ability to cultivate talent, Johnson is universally recognized as one of the finest and most charismatic brokers in the industry. Says her colleague Diane Ramirez, CEO of Halstead Realty, “Ellie is a highly respected leader in our industry. She’s loved by all and I’m proud to call her a friend.”
By leveraging her knowledge and generous instincts, Johnson will no doubt continue to expand Berkshire Hathaway HomeServices New York Properties while preserving the culture that has made the parent company a world-class organization. It’s due to leaders such as Ellie Johnson that the field of real estate brokerage has become an increasingly desirable career, with many top young professionals now choosing this path upon their college graduations. Alan Rosenbaum, the founder and CEO of GuardHill Financial Corp., comments, “In a tough money-oriented business, Ellie leads by example and is a genuine asset to the industry.” Indeed, it’s a new era for residential real estate with Ellie Johnson firmly at the forefront.