Sisters Nicky and Simone Zimmermann founded their namesake label in Sydney in 1991, with a vision of sophisticated femininity and a love for color and print. The brand began with Nicky (who now serves as Zimmermann’s creative director), designing dresses and selling them at Paddington markets—a hands-on experince that enabled her to see first-hand how women respond to fashion. Nicky quickly found success, prompting her to open a small store in Darlinghurst. Simone, who oversees sales and production, has been by Nicky’s side since the early days of the brand. “I could never have achieved what we have without Simone. While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant,” says Nicky. Shortly after opening this brick-and-mortar location, the dynamic duo boldly decided to fuse fashion and swimwear, ultimately propelling them into international waters. Zimmermann now carries much adored ready-to-wear and resort collections, boasts showrooms around the world with dedicated clients like the Duchess of Cambridge, and presents in New York Fashion Week. The Spring 2021 collection, Wild Botanica, was largely inspired by the beauty of their home country. “We often start a collection with a focus on print and this season I wanted to work with botanical art with an Australian focus—the unique floral shapes and the unexpected colour combinations. We thought about buoyant and diaphanous looks, balanced against crisp, masculine tailoring,” explains Nicky. These breathtaking prints were brought to life across a collection of looks including relaxed linen suiting, shorts and dresses secured by leather belts, wide leg trousers, and long line jackets.
In addition to demonstrating their love for the environment artistically, the brand is also dedicated to creating beautiful clothes in a sustainable way. The company actively chooses to work with the most energy and water efficient production processes available, and has establishes long-term partnerships based on the highest standards of ethics.