In 2010, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their eponymous fashion collection, designed with feminine, tailored silhouettes and “desk to dinner” looks for the contemporary working woman. The coveted Dickey Jacket, inspired by a daily uniform, has been its most sought-after look, which the brand considers the cornerstone of a woman’s wardrobe. In addition to designing fashion to empower women, Veronica Beard boasts a long history of charitable giving, including its ongoing #VBGivesBack initiative, launched in 2015 to support women.
Most recently, the brand partnered with Sarah Alter, CEO of the Network of Executive Women and a supporter of JDRF, a leading organization dedicated to improving lives of people suffering from type 1 diabetes and finding a cure. “Veronica and I have witnessed how life today, for someone suffering from type 1 diabetes, is very different from what it was decades ago—all because of JDRF and the impact they’ve made to ease the burden of day-to-day life,” said Veronica Miele Beard. The illness affects people of all ages, including 1.6 million people in the United States alone—a population that is particularly vulnerable COVID-19. Since July, Veronica Beard has donated a portion of sales from every online transaction to JDRF.
In April, Veronica Beard also announced its partnership with Jessica Seinfeld and her charity Good+, which fights poverty throughout the country by raising funds for low income mothers and caretakers and delivering goods and services to people in need. Of course, since the pandemic hit, the organization has been busier than ever, with staff working around the clock to deliver packages to the people most affected by COVID-19 in New York and Los Angeles.
And for those looking to safely face the public in style, Veronica Beard is now creating face coverings. Currently available is the cotton Leopard Face Mask, with proceeds directly benefiting JDRF, and a trendy lightweight linen scarf mask perfect for fall.