Fashion Figures in the Fight: Amanda Hearst

The fashion industry has evolved in recent months, as many brands have shuffled to meet new demands, including more casual attire as well as fashionable and functional masks. And although the industry has suffered economically, many designers have stepped up to join in the fight against the virus by partnering with charities to help those most in need. Young women like Amanda Hearst have led the charge, using their platforms and proceeds for the greater good—and making your shopping feel guilt-free.  

Amanda Hearst, cofounder of Maison de Mode and Well Beings

In 2015, Amanda Hearst cofounded luxury online retailer Maison de Mode with Hassan Pierre, built around a passion for ethical fashion and a cleaner environment. The two were the perfect match: Hearst was writing about sustainable fashion for Marie Claire at the time, and Pierre had already started his own ethical fashion line. Launching Maison de Mode allowed them to promote and amplify their mission of conscious consumerism. The platform features a collection of Ready-to-Wear apparel, jewelry, accessories, and home goods, all created by sustainable brands like AMUR. “The idea is to offer people an exclusive edit of the best sustainable items from these categories,” said Hearst. “So many people want to shop more responsibly, so we are offering them a destination to easily do so.”

Amanda Hearst and Hassan Pierre, cofounders of Maison de Mode.

Hearst’s passion for eco-friendly, cruelty-free fashion is deeply rooted. After participating in a Mississippi puppy mill rescue in 2010, Hearst discovered that her own beloved puppy Finnegan had been a victim of a mill, inspiring her to launch Friends of Finn, an organization dedicated to stopping cruel treatment of dogs in puppy mills. Building on this passion, Hearst cofounded the nonprofit Well Beings in 2018 with Breanna Schultz, uniting animal welfare and environmental protection throughout the globe through education and fundraising campaigns for under recognized issues. It was during one of these campaigns that Hearst learned that the cattle industry is one of the leading causes of deforestation in the Amazons, prompting her to shift her focus toward vegan and cruelty-free shopping.

Cofounders of Well Beings Amanda Hearst and Breanna Schultz traveled to the Amazon in Bolivia in February and visited animals, indigenous communities, and forests that have been harmed by man-made deforestation and fires during a trip for the organization’s “Protect the Amazons” campaign. 

Hearst recently launched a Cruelty-Free edit to Maison de Mode, with 10% of sales going towards Well Beings. “There are so many amazing, fashionable brands that don’t harm animals, and I’m hoping people discover some of them on Maison de Mode,” said Hearst. As a result of COVID-19, Well Beings has also been campaigning to “stop the next pandemic” by preventing wildlife trafficking in the rainforests, which has been linked to the spread of similar coronaviruses. In recent months, Maison de Mode launched a bracelet to benefit A Common Thread, a fundraising initiative spearheaded by Vogue and the Council of Fashion Designers of America (CDFA) to provide funds for those in the American fashion community who have been impacted by the pandemic. 

A Fall (and ethical) look from Maison de Mode.