Fashion Start-Ups We’re Watching

It’s a new day for the fashion industry, and young entrepreneurs have wasted no time in finding new and creative ways to meet the changing needs of fashion-forward consumers. In the wake of the incredible success of Gilt Groupe (catch our interview with founders Alexandra Wilkis Wilson and Alexis Maybank in the Quest April 2012 issue!), new internet start-ups have carved their own niches in the fashion world. Here are some of the fresh new faces revolutionizing the way we shop.

Founded in 2011 by three Colgate grads, streamlines the online shopping experience, forever eliminating the endless tabs and bookmarked websites that are all too familiar to the shopping addicts among us. Stella generates suggestions for each shopper’s unique style from over hundreds of designers. Drag the items you like into your “closet,” thumb through your friends’ virtual closets, and purchase your favorites directly from Stella.

ShopwithStella brings back the interactive, social element that is often lost when shopping goes digital. “We take into account the main shopping ritual,” says co-founder Elizabeth Nolan. “Find a piece you like, check the brand label, look at the price, and finally, ask a friend or family member for their opinion.”

For more information or to sign up, visit

For those who can’t wait to snag the latest runway pieces, Moda Operandi has made it easier than ever to get the most coveted luxury looks, pronto. MO shoots the designers’ runway shows and allows shoppers to purchase looks weeks before they are available in stores, capitalizing on an advantage that traditional department stores can’t compete with.

Browse the latest collections and pay a 50% deposit on your favorites, which will arrive at your doorstep before they even hit the stores!

For more information or to sign up, visit


And if you’re someone who covets anything custom-made or limited-edition, add Of a Kind to your Bookmarks. Founded by two University of Chicago graduates, Of a Kind commissions up-and-coming designers to create limited collections of their pieces alongside bios of the designer and the story behind their piece. The result is a confluence of idiosyncratic pieces that you can guarantee no one else will have.

For more information or to sign up, visit