FURLA, Italian Handbag Brand, Takes Miami by Storm

 
 
Welcome to Miami! As part of its global expansion strategy, Italian accessories band FURLA has just opened a new boutique in the Florida metropolis. Situated in the Aventura Mall, the location is designed to embody the brand’s ethos, which fuses Italian heritage and quality construction with colorful whimsy. Stretching more than 1,000 square feet, the store will host the Pre-Fall 2018 collection of bags, small leather goods, scarves, and jewelry.
 
“Miami’s rich heritage and vibrant artistic culture and fashion scene is the perfect fit for our brand,” offers FURLA CEO Alberto Camerlengo. As a welcome to the neighborhood, the brand held a breakfast at its new Miami store and celebratory Dinner at Soho Beach House in July, where guests enjoyed summer-inspired cocktails, dinner, and music by Zach Larmer Jazz Quartet over views of Miami’s cityscape.