All eyes are on Gigi Hadid and Stuart Weitzman this holiday season. Once again, the brand has collaborated with the international supermodel, the face of Weitzman’s Fall/Winter 2017 ad campaign, on two exclusive footwear styles—the EYELOVE and the EYELOVEMORE. The pointed-toe mules were the first project for Stuart Weitzman’s new creative director, Giovanni Morelli; he and Hadid modified an existing brand silhouette to reflect Gigi’s sleek style and strong affinity for the mule.
Hadid was inspired by her personal connection to the mystical symbol of the “evil eye.” The EYELOVE, available in ballet suede and deep indigo suede, showcases her minimalistic design aesthetic with one “evil eye” symbol on just the right foot of each silhouette. The EYELOVEMORE, available in frosted suede, is a little more playful with its bold multi-eye pattern on both shoes. Hadid’s designs easily transition from season to season, as the inside of each toe-box is lined with shearling. Packaged in a signature “Gigi Hadid” box with a matching dust bag, the mules are available exclusively at Stuart Weitzman retail locations and global websites, as well as Moda Operandi and Lane Crawford. Stuart Weitzman’s SoHo boutique will also transform into a Gigi Mule Pop-Up Shop for limited time. The retail price is $498 for the EYELOVE and $598 for the EYELOVEMORE.
“I’ve really been into slides lately and wanted a pair that can take me into fall…no more cold toes!” Hadid said. “The evil eye is a powerful symbol meant to protect those who wear it from negative energies. It’s emotionally comforting and beautiful and captivating to look at. The bright colors are fun and remind me why we designed these shoes—they represent our commitment to build three additional schools with Pencils of Promise. Look Good, Do Good.”
Like Hadid’s previous design collaboration with Stuart Weitzman, the EYELOVE and the EYELOVEMORE mules have a charitable aspect. The designs are a celebration of Stuart Weitzman’s partnership with Pencils of Promise and its financial commitment of $105,000 to build an additional three schools this season: one each in Ghana, Guatemala, and Laos. With a focus on creating quality elementary education programs within the rural regions of developing nations, the Stuart Weitzman and PoP partnership is aligned with the vision that every child has the basic right to education.
A short film starring Hadid, titled “The Season for Loving,” will kick off the Gigi Mule’s global retail debut on stuartweitzman.com. The film was directed by Cameron Duddy, a music video director who has worked with Bruno Mars and Jenifer Lopez, and who plays bass guitar for the country music group Midland. The film combines beautiful cinematography with edgy color treatments, and strikes a perfect balance between the real and surreal—all while showcasing “eye-catching” EYELOVE and EYELOVEMORE shoes.