Gucci to launch luxury hotel

A room at Armani's hotel inside Dubai's Burj Khalifa, the tallest building in the world.

Gucci is the latest fashion empire to branch out into the hotel industry. Following on the heels of Giorgio Armani’s new hotel at Dubai’s Burj Khalifa, Reuters reported that Elisabetta Gucci Hotels & Resorts is designing its first branded hotel, slated to open in Dubai by the end of the year. It is the first of forty luxury boutique properties the company plans to build worldwide over the next fifteen years.

The Armani hotel’s opening has been surrounded by much fanfare, but only time will tell how these luxury properties will thrive in Dubai’s (and the world’s!) tenuous economic state.