A Social Calendar For The Adventurous

by Alex R. Travers exists for one purpose: to provide a kick-ass social calendar. Think thrill rides such as shark cage diving off the coast of Montauk, zero-gravity flights in a modified 727 jet, pre-work fly fishing out of Jamaica Bay, and top-secret dinners at underground gastropubs. For entrepreneurs Andy Russell and Jonathan Keidan, knowing what’s in vogue comes as effortlessly as breathing and they’re here to share their secrets with you.

Mr. Russell, the peerless charmer who raised $22 million to start Trigger Media Group, the controlling entity of, launched the e-mail pub for what he calls “adventurous and discerning” men earlier this year. The emails deliver inspirational “experiences” catered to Mr. Russell’s demographic: well-heeled men over 35 looking to stay in-the-know. entices men to experience a lush lifestyle spiked with a twist of dare. Ready to live your best life?

To sign up, visit’s website.