by Alex R. Travers
German designer Iris von Arnim sets her Spring 2013 look book in New York City, tapping photographer Sven Hoffmann to capture her brand’s image. Hoffmann thrust us right into action. His route with model Sarah Frigo takes the duo from the Standard Hotel to Greenwich Village, SoHo, and Chinatown, winding up against the dramatic background of the Manhattan Bridge. Frigo, dressed in Iris von Arnim shirtdresses and cashmeres from the Spring 2013 collection, looks stunning outside the comfort of the studio. Her eyes gleam with youthful fire as she explores the edge of downtown New York in the softest of fabrics. This isn’t a typical shoot; it’s an assembly of images with the confidence to let a story build.
And the Spring 2013 collection is a triumph for Von Arnim, who crafts her garments with a keen eye, marrying classic shapes with the highest quality fabrics. This season we saw cashmere cable sweaters that rest off the shoulder, merino silk print dresses, and a white shirtdress with a simple, clean silhouette. It was all quite elegant.
Recognized for her distinctive cashmere rips, cables, and constructions, Von Arnim has earned the title “Queen of Cashmere” in Europe. One of the top German brands of its generation, Iris von Arnim has collaborated with Claudia Schiffer on Schiffer’s prêt-à-porter Autumn 2011 cashmere line. Von Arnim also heads the largest European young designer competition, the Apolda European Design Award.
For more information, and to see the entire look book visit www.irisvonarnim.de/