Laying Claim to the Manhattan of the South

6021 Le Lac - PRINT-4Performance matters. Just ask any fund manager, Fortune 500 CEO, elite athlete, or A-list entertainer and they’ll all confirm that results are still the universal currency. Ask Douglas Elliman Real Estate and they’ll tell you it’s the reason their 15 South Florida offices are quickly becoming the go-to resource for South Florida’s most prestigious property opportunities.

From Miami to South Beach, Douglas Elliman is synonymous with excellence, professionalism, and being on the cutting-edge of the market. We represent the finest properties and new developments and we’re a force to be reckoned with,” says Jay Phillip Parker, CEO of the firm’s Florida Brokerage. “The vision was never to simply have a presence in South Florida,” he explains, “it was to be the first and only name considered by top developers and high-end buyers and sellers alike.” Current trends would seem to show Parker’s team is already well on their way to achieving that distinction. With more than $4 billion in active developments on the market, plus another $4 billion in the pipeline, the Douglas Elliman South Florida roster reads like a “Who’s Who” of South Florida real estate. Faena House on Miami Beach sold out in less than a year—where the top unit (which listed at $50 million) recently sold for a record-breaking $60 million. Park Grove, by Rem Koolhaas on Bayshore Drive in Coconut Grove, has a total projected sell-out value of more than $700 million. Eighty Seven Park by Renzo Piano, another Terra Group project, is on the verge of selling out as well. The famed Shore Club is being exclusively marketed by Douglas Elliman, as is The Bristol in Palm Beach. The same holds true for the already renowned 1 Hotel & Homes, One River Point, and Casa Capri, amongst others, where Elliman is also the exclusive broker. Add in the Palau Sunset Harbour, plus dozens of privately-owned waterfront estates throughout the most sought-after communities, and the neighborhood has taken on a uniquely Elliman presence.

“From the beginning, we expected to make a statement in South Florida,” continues Parker. “As the largest brokerage in New York City, it’s big news when Douglas Elliman comes to any city. The market here definitely took notice right away.” In the past year alone, the firm has added 400 new agents to its ranks, through acquisitions and the migration of independent agents eager to make the switch to the Douglas Elliman team. Now almost 750 agents strong, buyers from all over the world have unprecedented access to the firm that New Yorkers have trusted for generations to deliver best-in-class expertise, data, and service. The same strategy and professionalism that proved successful in Manhattan, Long Island, the Hamptons, and most recently Greenwich, is making significant headway in Miami and the rest of South Florida—despite fierce competition and rapid development cycles.

“Our goal has always been to build a collaborative team of high-producing professionals who have the talent and experience to forge lasting client relationships rather than single transactions. That is the true strength of our existing and growing team,” adds Parker about the Florida division. The focus on fundamental real estate principles—a Douglas Elliman hallmark—has been key to attracting developers in highly competitive markets worldwide, not just in Miami and the rest of South Florida.

“Douglas Elliman expands into the markets where our clients want to be, and the natural progression since we opened up in Miami has been to continue into South Florida’s regions,” says Douglas Elliman President and CEO Dorothy “Dottie” Herman. “With key connections to New York, Florida has seen tremendous growth, especially in the past two years and currently has offices in Miami, Palm Beach, Boca Raton, Wellington, and Fort Lauderdale. Under the leadership of Jay Parker, Elliman’s South Florida Brokerage has recruited a number of top agents and management, increased total production, and currently has 15 offices.”

As capital continues to pour into Miami from New York and other major world cities, the solid 100+ year reputation of Douglas Elliman is more important than ever. Parker, a long-time Miami resident has seen first-hand the difference that commitment makes. “Those who have led clients to real and lasting value are those who are not just recognized—but also respected,” he says. Douglas Elliman has most certainly accomplished that in South Florida, and will likely keep raising the bar for all other firms in the state.