Luxury Eyewear Brand MOSCOT Launches A Collaboration with Ascari Bicycles


Iconic eyewear purveyor MOSCOT and luxury hand-made bicycle extraordinaire Ascari have teamed up for a new collaboration, MOSCOT x Ascari, launching tomorrow.

Started as a passion project of the two youngest generations of two highly respected family-run businesses, this collaboration fuses MOSCOT’s 103 years of experience creating quality eyewear with Helio Ascari’s artisanal hand-wrapped leather techniques.

The partnership will be the most luxe collection MOSCOT has ever created, which offers up a reappraised version of the LEMTOSH, the iconic and one-of-a-kind MOSCOT classic that was Grandpa Hyman’s (founder of MOSCOT) favorite. Each temple is hand-wrapped in leather, by Helio Ascari himself, in his Brooklyn studio, creating a masterpiece that fuses together both brands’ love for finer things, classic design, and modern sensibility.

The embellished LEMTOSH comes in tortoiseshell with gold accents and leather wrap in size 46. Priced at $560 for the optical and $590 for the sunglasses, the collection will be a limited release of only 50 pairs. Each pair numbered one through 50 on the inner temple and will be available at MOSCOT shops,, and

LEMTOSH Ascari Sunglasses
LEMTOSH Ascari Optical