Cartier’s Bold and Fearless Party in San Francisco
On April 5, Mercedes Abramo, Cartier North America’s president and chief executive officer, co-hosted the brand’s annual International Party in San Francisco with global marketing and communications director Arnaud Carrez. This year’s event shed light on the men’s Santos de Cartier watch. The style, originally introduced in 1904, captures the rebellious spirit of the time—celebrating risk-takers who represented determination and curiosity. The latest version preserves its original shape but has been updated to improve comfort. The Bold and Fearless themed party was held at Pier 48, and the dark interior gave off a modern and music festival–like feel. Guests, including Bianca Brandolini d’Adda, Sofia Boutella, Idris Elba, Winnie Harlow, Lily Collins, and Mélanie Laurent, enjoyed bites by Daniel de la Falaise and performances from Phoenix, Jamie XX, Nonotak, Hot Chip, and Wade Crescent. Cartier also held three days of social labs in San Francisco to initiate conversations with the “Santos” men and women of the moment—innovators and visionaries. Speakers included Bob Roth, Neville Wakefield, and Larry Jackson.
Hermès Silk Mix Launch Party
On april 12, Hermès launched Silk Mix—a temporary installation inspired by the atmosphere of a vinyl record store—with a VIP reception at the men’s flagship boutique on Madison Avenue featuring a DJ set, cocktails, and hors d’oeuvres. The two-week experience focused on combining music and design; the store was filled with old-fashioned albums covered with different patterns of men’s silk ties, and allowed customers to play their record of choice on different turntables. The Silk Mix is now continuing its global tour and will hit European cities next including Brussels and Munich.
Cinema Society Presents Wildling
Last month, the Cinema Society and Gemfields hosted a screening of Wildling at iPic Theaters. The fantasy thriller originally premiered at South by Southwest in Austin and received promising reviews. The film centers around a teenager, played by Bel Powley, who uncovers a disturbing secret about her troubled childhood. Powley, decked in Gemfeld’s Mozambique rubies, attended the screening along with co-star Liv Tyler, director Fritz Böhm, and others. After the movie, the Cinema Society welcomed everyone to the hot new Alley Cat Amateur Theatre at the Beekman Hotel for cocktails and plates by Tom Colicchio.
Moët and Chandon’s Coachella bash in palm springs
Coachella is a favorite annual music festival that attracts thousands from around the globe each year. This time, the glam, two-weekend outdoor series in Palm Springs, California, featured performances from Beyoncé, Eminem, the Weeknd, and St. Vincent. Perhaps more entertaining than the festival itself, there are also many fashionable parties held nearby. During the first weekend, Revolve Clothing, in partnership with Moët & Chandon, hosted its own two-day celebration in Coachella Valley to celebrate the start of the desert affair. The party took place at the stunning Merv Griffin Estate—a 39-acre equestrian property with an infinity pool, spa, horse racetrack, paddocks, bocce ball court, and spa. Guests were treated to unlimited Moët & Chandon Champagne, In-N-Out food trucks, coconut cocktails, and special performances from Chance the Rapper, Snoop Dogg, and Rick Ross. Attendees included Alessandra Ambrosio, Victoria Justice, Joan Smalls, Rocky Barnes, Shea Marie, Tess Christine, and Nicole Richie.