Miami Welcomes a JW Marriott Debut

Marriott International, Inc. and Turnberry Associates this week announced that Turnberry Isle Miami, Autograph Collection, will emerge as JW Marriott Miami Turnberry Resort & Spa. The reimagined hotel features a brand-new 16-story Orchid Tower comprised of 325 spacious guest rooms, doubling the resort’s occupancy to 685 rooms. JW Marriott Miami Turnberry Resort & Spa includes a renovated hotel entrance and lobby that will house Soff’s, a lobby bar named for Aventura’s visionary founder Don Soffer. Turnberry’s pro shop has also been redesigned and expanded, and the resort’s two 18-hole golf courses, Soffer and Miller, originally designed by Robert Trent Jones, Sr., have been re-imagined by famous golf icon Raymond Floyd.

“We are delighted to introduce JW Marriott Miami Turnberry Resort & Spa as the latest addition to our expanding luxury portfolio,” said Mitzi Gaskins, Vice President & Global Brand Leader of JW Marriott. “The hotel’s Art Deco design exemplifies the effervescence and culture of Miami, allowing each of our guests to enjoy enriching experiences from the moment that they check in. We look forward to continuing to deliver the warm, intentional service that characterizes the JW Marriott brand at our new Miami property.”

The resort’s interior design, by Champalimaud, was inspired by Miami’s Art Deco past and features clean, geometric lines that complement simple yet sophisticated details. The materials and color palettes used throughout the new building come together to celebrate elegance and a strong sense of place, boasting a modern residential design that is a hallmark of the JW Marriott aesthetic. A subtle ivory color palette evokes a relaxing spa experience that mirrors the airiness of South Florida’s natural beauty. Hints of blue and brown accents throughout the resort continue to hint at the natural surroundings of the environment.

The Orchid Tower includes various room types, including one king bed, two double beds, one-bedroom suites, presidential suites, and a two-bedroom penthouse, with views varying between the resort, the golf course, or the ocean. Each guest room features a credenza inspired by Italian designer Gio Ponti, known for his seaside resorts in southern Italy. The credenza is crafted from a unique rift-cut white oak with a solid Caesarstone top surface and metallic accents of oil-rubbed bronze at the hardware and legs. Each guest room also features in-room artwork from established artists curated by DAC Art Consulting.

The contemporary bathrooms flaunt Alabama white marble walls and floors, counter tops in Bianco Dolomiti classic marble with double sinks, a sleek shower with glass door, and a custom vanity mirror.

The second phase of the rebrand is set to include the introduction of Tidal Cove, a waterpark with a FlowRider® Triple kids’ splash park, lazy river, and 25 luxury cabanas as well as two distinct dining options, Surf House Bar & Grill and FreeStyle. Tidal Cove is set to debut later this spring.

Winter rates for the Orchid Tower start at $529. For more information and to reserve, visit