As we approach World Food Day October 16, Michael Kors is celebrates the fifth Anniversary of Watch Hunger Stop, its campaign to fight global hunger. The brand’s partner in the effort is the United Nations World Programme (WFP), and all funds raised support WFP’s school meals program, which works to provide over 18 million children in 60 countries with vital nutrition that helps them in fulfilling their greatest potential. As a Global Ambassador against hunger for the United Nations WFP, Michael Kors is honored to continue his partnership with longtime supporter Kate Hudson and also introduce Hailee Steinfeld as a partner for the first time this year.
In celebration of the campaigns fifth anniversary Michael Kors will be re-launching the original Watch Hunger Stop unisex runway watch, this year featuring a gold-tone case in a slimmer profile with a detailed map of the world in turquoise-hued dial. The campaign will also feature collaboration with Brazilian artist, Eli Sudbrack on a special edition T-shirt, available now. The limited-edition design honors the U.N. goal of achieving Zero Hunger in the world by 2030—100-percent of proceeds will go directly to support the WFP School Meals Program. Further, Michael Kors will donate 100 additional meals to WFP if customers, “wear it and share it” by snapping a “selfless” selfie in their ‘Watch Hunger Stop’ T-shirt and post it online with the hashtag, #WatchHungerStop.
Throughout the month of October, supporters can make donations directly to WFP at the register in select Michael Kors stores around the globe, just $5 feeds a child in school for a month. In the U.S., users can also text the word MKHUNGER to 50555 to make a $5 gift. You can also download the first app created to fight world hunger, Share The Meal where you can donate with a single tap.