New Style, Fresh Looks

The J.McLaughlin woman strolls through Palm Beach, at a leisurely pace, knowing few will allow her to pass without a smile or a mention of her beautifully colored cardigan or printed dress.

She is here to catch up with friends and to admire the grand estates designed by Maurice Fatio, John Volk, and Addison Mizner. Perhaps she will do some shopping, take in some ocean air. She’ll stop by The Colony Hotel too, showing off her latest wares and accessories from J.McLaughlin’s March 2020 collection, which has just made its way into stores—along with a new catalogue that is catching the attention of many. (The March 2020 collection also features a smart selection of menswear.)

The cover was illustrated by artist John Pirman. J.McLaughlin’s co-founder and creative director, Kevin McLaughlin, said that he and Pirman have a long history. The two met in Sarasota, Florida, and since then, Pirman has done prints for J.McLaughlin over the years. He’s never illustrated a catalogue cover, however, and McLaughlin is particularly proud of the result.

Asked about the reason for the change, Kevin McLaughlin replied, “Illustration is so much better than reality. It’s evocative and brings more mood and mystery.”

McLaughlin also said that Pirman’s style is very precise. “He puts his own spin on a feeling, and we love the emotion.”

In other news, J.McLaughlin has recently renovated its flagship. Located on Madison Avenue between 92nd and 93rd Streets, it was one of the original stores. It reopened at the end of 2019 after six months of repairs, with a new storefront and an expanded second floor that now offers both men’s and women’s wear.  

Mary Ellen Coyne, J.McLaughlin’s chief executive officer, told Women’s Wear Daily in an interview back in December, “It really needed an overhaul, top to bottom. We did everything.”

There you have it: a new collection, a beautifully updated flagship. Drop in and see what’s in store.