New York Meets L.A. Ready-to-Wear Brand Opens SoHo Flagship

Photos by Daniel Salemi

Earlier this spring, A.L.C. opened its first brick-and-mortar location in SoHo, designed by New York architecture and design firm Janson GoldsteinFounded in 2009 by designer Andrea Lieberman, the ready-to-wear brand will be rolling out three stores in 2018 in conjunction with the brand’s 10th anniversary. 

Each store is designed to draw from different parts of the brand’s heritage and the designer’s bicoastal roots: Archways, skylights, and vintage finds from downtown New York are juxtaposed with California-made fixtures in concrete, marble, and travertine. The SoHo store will serve as the brand’s flagship and offers an impressive 3,000 square feet of floor space. Lieberman hopes the result will provide “direct and meaningful conversation with the women we love.”

“Andrea presented us with concept images that showed a clear vision for the store in terms of mood, finishes, touch/feel and a strong of desire to draw from her New York and California roots,” explains Steve Scuro, architect and partner at Janson Goldstein. “Understanding that the materiality and color of the store were preeminent, we began by assembling a range of materials that ‘lived in the world’ she was looking to create.”Janson Goldstein will also design the next store to open, part of the Pacific Palisades Village outside of L.A., as well as the first shop-in-shop at Bloomingdale’s 59th Street, which will open in September.