Over more than 50 years, Ralph Lauren has built its distinctive image as a global leader in fashion and lifestyle. Across its brand names, the company is internationally recognized for its home design, apparel, footwear, fragrances, and hospitality. In addition to these consumer labels, the organization is known for giving back through the Ralph Lauren Corporate Foundation and for its fight against cancer. In 2000, the foundation established the Pink Pony Fund, dedicated to supporting programs for screening, early diagnosis, and treatment of the disease. With cancer patients more vulnerable than ever in the face of this evolving crisis, Ralph Lauren has significantly built on its commitment to Pink Pony and made a $10 million commitment to COVID-19 relief efforts.
Since announcing its pledge to help communities impacted by the coronavirus in March, Ralph Lauren has donated funds to international cancer institutions to help provide care for patients, and also to fund personal protective equipment, testing, childcare support, and meals, across the United States, United Kingdom, France, Spain, Italy, and Germany. In May, Ralph Lauren also announced a donation of 1.5 million clothing products, including sweatshirts, sweatpants, and T-shirts, to support thousands of frontline workers and families around the world in need. These donations have largely been distributed through Pony Fund’s partners focused on cancer care. Additionally, the organization has been sending its Ralph’s Coffee truck to hospitals throughout New York City like Memorial Sloan Kettering Cancer Care Center, offering healthcare workers complimentary La Colombe Coffee and baked goods.
Ralph Lauren Foundation’s $10 million commitment to COVID-19 relief has also supported Ralph Lauren’s employees in need, the World Health Organization’s COVID-19 Solidarity Response Fund, and the Council of Fashion Designers America’s (CFDA) Vogue Fashion Fund, which they partnered with to donate 250,000 masks and 25,000 gowns to America’s frontline workers. As this global crisis continues to unfold, supporting each other will remain Ralph Lauren’s top priority and the organization will continue to announce its ongoing efforts. “It is in the spirit of togetherness that we will rise,” said Ralph Lauren, the company’s founders, in a statement regarding the matter.