Ralph Lauren Goes Custom for the Holidays

Looking for innovation and customization from a trusted American classic for the ultimate holiday gift? Then head to 109 Prince Street, in SoHo, where Ralph Lauren is taking technology and customization to the next level with on-demand manufacturing this holiday season. This season, Ralph Lauren has launched a digital-first, on-demand customization experience, anchored by the Create Your Own Custom Crewneck Sweater. The program lets you create a one-of-a-kind, personalized piece.

With millions of design possibilities, holiday shoppers can put their unique signature spin on Ralph Lauren’s luxury merino wool sweater. Options include adding stripes, changing the color of a sleeve or cuffs, or adding initials, an important year, or a favorite phrase on the front or back, in fonts including Varsity, Gothic, and a never-before-offered Letterman theme, inspired by the celebrated Polo P-Wing logo. The sweaters are then knit to order and ship within two weeks.

“We are continuously pushing boundaries and pioneering groundbreaking ideas that bring our iconic brand to life in fresh and creative ways for today’s consumer,” said David Lauren, Ralph Lauren’s Chief Innovation Officer. “On-demand manufacturing and consumer customization have the potential to change the face of retail in new and inspiring ways. We are excited to bring our customers on this experiential retail journey with us as we lead into the future.”

With this program, Ralph Lauren is exploring the world of on-demand manufacturing, a model with both immediate and future benefits, including reducing product inventory and product waste, eliminating the need for markdowns and allowing for rapid fulfillment and agility in meeting consumer desires and taste. As traditional manufacturing processes give way to new technologies, the company looks to be at the forefront of what is emerging as a revolutionary new approach to meeting the needs of today’s consumer.

The program is being offered both digitally (at ralphlauren.com/custom) and in-store; the Custom Shop at Ralph Lauren Prince Street is offering a suite of customization options, from direct-to-garment printing to more traditional offerings, including personalized embroidery and a patch bar. All sweaters are shipped on a complimentary basis in a signature gift box, making it a perfect holiday gift.