As a pioneer in innovation and a leader in on-demand customization, Ralph Lauren is once again taking technology and personalization to the next level. This holiday season, the brand is evolving its manufacturing experience to include one of its best-selling outerwear pieces: the packable quilted jacket. Using recycled nylon and polyester fabrics, as well as recycled down-alternative insulation, the program reinforces the brand’s commitment to protecting the environment and reducing waste.
Considered the ultimate vehicle for self-expression, the Create Your Own Custom Program (CYO) has steadily evolved from on-demand manufacturing of the iconic Polo Shirt with a variety of color options and graphics to choose from, to over 500 ways to customize Ralph Lauren’s signature styles, including crewneck sweaters, fleece, and oxford shirts across its various capabilities: Knit Your Own, Create Your Own and Print Your Own.
The introduction of the custom packable jacket marks one of the first times an apparel company applies this type of on-demand manufacturing technology to outerwear. There is no pre-made inventory; the product is cut and sewn to order. Customers decide their own style of the jacket from mock neck to hooded or vest. They choose the base color, sleeve, hood, and zipper colors, and then further personalize the outerwear with a choice of polo pony logo colors then add a name or personal message to the inside label. The experience provides customers with the opportunity to create a perfectly unique, one-of-a-kind item. Launching at the onset of the holiday season, the custom outerwear piece also makes the ideal gift.
Polo Ralph Lauren is the First American Fashion Designer to use 100% Recycled Primaloft Thermoplume. The Recycled Primaloft Thermoplume is made entirely from recycled plastic bottles and within garment construction it provides the same loft and insulation warmth as conventional Down, now incorporated into the Ralph Lauren packable down outerwear and the custom packable jacket.
The custom packable jacket will be exclusively available on RalphLauren.com in the US and EMEA across men’s, women’s and kids starting October 22. All customized pieces will ship directly to consumers with a complimentary packable pouch that can also be personalized. Customers are invited to share their designs at #myRL.