Robin Mayer from Boutique De Voile designs handmade bridal accessories including hair jewelry, veils, and tiaras. Mayer’s wedding accessories business is now a huge success, but this success came after a rough start. She left her job as a prison psychologist and decided to take a risk and begin making bridal accessories in 2001. She knocked on store’s doors with a suitcase full of her designs in hopes of selling her pieces. Mayer’s hard work paid off—her business is now thriving. She sold nearly $800,000 in bridal accessories last year.
Mayer incorporates a vintage style, luxury materials, and intricate designs into her work. She also designs custom pieces in order to make any bride happy on their wedding day. Mayer discusses her company, her inspirations, and wedding style trends with Quest below:
Where do you sell your designs?
Our line of hair jewelry and veils are sold at exclusive couture bridal salons across the country. Bridal Reflections (two salons in Long Island and one on Fifth Ave, NYC) carries the entire collection and they host frequent trunk shows where I come in person and work one-on-one with the brides. It’s the most enjoyable experience!
How do you come up with new and fresh ideas?
Quite honestly, we get so much inspiration from our brides at the trunk shows. Everyone wants something unique to their personality and styling. Their enthusiasm and creativity often results in a fresh new design. Then, of course we name that design after the bride! A lot of my past inspiration has come from my Great Grandmother’s old jewelry box. She was a fashionista until the day she left this earth at 102 years old. She embodied all that represents classic vintage glamour.
How have wedding styles changed since you began creating wedding pieces in 2001?
It’s actually so fascinating because when Boutique de Voile opened, crystal crowns and pearl accessories (combs, pins, necklaces) were all the rage. Those crowns have come full circle in 2018, and now they are bigger and bolder than ever. The girls can’t seem to get enough of them!
Do you ever make custom pieces?
We proudly specialize in customization for the bride. We understand everyone has a different vision and doesn’t necessarily want to look like the average bride in a magazine editorial. Customization is really a must in this industry nowadays because wedding styles have become so broad. Now there are weddings taking place in barns, sandy beaches, and castles! We have to alter styling for each bride according to her own vision and venue.
What makes your bridal designs unique?
Loving hands make each component: each crystal wired comb, each flower, and each French lace veil. The designs are handmade from start to finish in New York. We are a factory of six women who design, produce, pack, ship, and even do accounting!
What styles have you found are the most popular?
I would say that the most popular (and my personal favorite) trend is the versatile hair vine. We have been making these since 2002 and it’s just so cool that they have finally caught the attention of some fashion-forward brides over the past couple of years. The hair vines are handmade in varying lengths with crystals, pearls, or milk beads. Hair vines are light, ethereal, and organic in design. We had somewhat of a hard time selling them at first because the brides believed they looked significantly less formal than traditional bridal accessories. However, more brides now have an open mind to these designs, as they are undoubtedly 100-percet more comfortable than a crystal headband or tiara and there is so much you can do with them! We especially love the vines that weave in and out of boho style braids and we absolutely love that brides can continue to wear them as special occasion necklaces after their weddings.
What do you see coming next for wedding accessory fashion brands?
I believe that wedding accessories will continue to follow the gown trends, as they usually do. Gown designers Galia Lahav and Eve of Milady have won over the hearts of brides from coast to coast because the designs resonate pure romance and refined grace. We are already seeing a slight up tick in these more formal and sophisticated gowns with endless trains. This will undoubtedly call for more crystallized “statement” accessories (such as tiaras) and super long veils with extra fullness.