The predicted demise of the Christmas card in the digital age was somewhat premature and definitely inaccurate. Though some may have initially abandoned the traditional means of holiday greeting for the then-newfangled E-card, or later, even a posting on a social media platform, there’s been a recent resurgence in creating a more personal, old-fashioned kind of Yuletide dispatch.
Perhaps the pandemic brought back the notion of reaching out to friends and family with a photographic expression to update everybody about family expansions or travels during the past year, without resorting to the much-maligned and often dreaded annual brag letter, through which we might learn of cousin Archibald’s graduation from his prestige preschool or Auntie Cecile’s totaling of her Lamborghini on her trip to Tuscany.
After all, there’s Instagram—or PageSix, thanks to the right publicist—to present daily updates of one’s to-be-envied life and the myriad of adventures of the immediate family.
But seriously, Christmas cards are a big business. More than a billion are bought and mailed via post each December in the U.S., generating about a third of the $8 billion annual total of greeting card sales.
Quest asked several friends to share their own family holiday photo cards with readers. We think anyone on their lists would be pleased to receive one.