Summer’s Snappy New Swim Trunks

You don’t have to be planning a vacation to the St. Regis Bora Bora or the St. Regis Maldives to enjoy one of the spiffiest new swim suits on the market—though those certainly would be fitting destinations (of bucket-list proportions) for these bright new beach bottoms. We’re talking about the exclusive new swim trunk introduced by St. Regis Hotels & Resorts that was designed in partnership with Vilebrequin, the celebrated St.-Tropez swimwear brand. Known for its eye-catching, vibrant patterns, Vilebrequin has put a playful spin on the celebrated St. Regis Bloody Mary cocktail with a one-of-kind design featuring a spirited red snapper fish pattern—a whimsical play of words on the cocktail’s nickname, the “Red Snapper.” The trunk comes in men’s and children’s sizes and is being exclusively retailed by St. Regis Hotels & Resorts. Whether accessorized with a bucket and shovel for the kids or its namesake Bloody Mary for dads and men, the pattern offers a perfect dose of stylish fun in the sun.

“We are thrilled to work with Vilebrequin on our first-ever St. Regis–inspired swim trunk collection,” said Lisa Holladay, Global Brand Leader of St. Regis Hotels & Resorts. “Not only does the design speak authentically to the brand’s legacy, but it also highlights our resort portfolio—properties which welcome families from all over the world to experience truly one-of-a-kind services and amenities. We look forward to seeing our St. Regis trunks on our beaches around the world for years to come.”

The pattern on the exclusive swim trunks features illustrations of a red snapper in bright hues of red and orange, with a softer blue background. Chic, playful, and informed by the brand’s history, the swim trunks are perfectly suited to the St. Regis traveler. When designing the trunks, Vilebrequin drew inspiration from one of St. Regis’ most iconic symbols, the Red Snapper cocktail, a recipe perfected in 1934 when St. Regis bartender Fernand Petiot served the first Bloody Mary at the flagship hotel’s King Cole Bar in New York. Deemed too vulgar a name for the hotel’s clientele, the cocktail was rechristened the “Red Snapper.” As one of the most popular and adapted libations in the world, the Red Snapper continues to represent the heart and history of the St. Regis Hotels & Resorts. Vilebrequin, of course, is one of the ultimate references for the sophisticated and demanding man who wishes to combine casual elegance with humor, and impeccable taste with quality. These like-minded brands—each representing the top of their industry—have joined forces just in time for one of our favorite things: summer beach days.

The Vilebrequin Red Snapper Trunks for St. Regis Hotels & Resorts retail for $250 (men’s sizes), $120 (boys 2–8) and $140 (boys 10–12). To purchase, please visit