The Fashion Girl’s Bridal Salon: Mark Ingram’s Atelier

 

Walking into Mark Ingram’s Upper East Side bridal atelier, it is immediately apparent that the store’s namesake owner and founder is beyond passionate about his craft. Upon my arrival, he had just returned from a meeting with The Bridal Council about educating Millennial brides, still jet-lagged from his trip to Barcelona Bridal Market a few days prior. His trusty iPad serves as an endless photo reel of buys, ideas, real weddings, and inspiration on upcoming trends. It’s that dedication to staying ahead of the curve that has garnered Ingram the reputation as the fashion girl’s boutique.For the coming season, Ingram is seeing a lot of tiered skirts, fringe, long sleeves, and bows aplenty. Thankfully, all these trends don’t have to be incorporated into one dress, as brides are flocking to the boutique to outfit their whole weekend—from rehearsal dinner to the big day to morning-after brunch and everything in between. Multipurpose pieces (like a white lace Monique Lhuillier moto jacket or a Danielle Frankel pant suit) are encouraging brides to change up their look throughout the celebrations. To that effect, this year’s best-selling dress is a Marchesa gown with a plunging neckline and removable cape sleeves. “It’s chic boho, not garden hippie wedding,” Ingram notes. For the second dress, a beaded Naeem Khan sheath has been the winner so far. “After-party dresses have to have movement,” he says, adding, “and they have to show off a great pair of shoes!” Trends aside, Mark Ingram always has a depth of classic offerings as well, and the owner admits that clean, architectural dresses are his personal favorite, drawing inspiration from his bridal fashion muse, Audrey Hepburn. Whatever the aesthetic, brides-to-be can expect to be greeted with a personal consultant (glass of Champagne in hand) who will tailor options to her taste, venue, and figure. Being in the clothing industry for 38 years, Ingram is apt at customizing dresses so that customers can have something truly original.Of course, service will always be a priority, but it’s Ingram’s artfully curated assortment that has drawn New York’s elite (like fashion editors, department store executives, and Broadway actors) to his salon for 17 years. Additionally, the atelier is staying in line with its modern bride by introducing online appointments, holding more interactive events, and collaborating with other brands and influencers. “The New York bride is fashion savvy and expects the best, and this new generation is more visual than ever,” Ingram says. “So we’re creating a destination and showing them the experience.”