It’s the closet of the future, thoughtfully reimagined. Ralph Lauren has revealed The Lauren Look, the company’s first subscription apparel rental initiative with the Lauren Ralph Lauren brand, making Ralph Lauren the first luxury brand to pioneer a fully articulated rental model. The Lauren Look offers consumers an innovative channel to engage and shop, and the platform is a smart approach to how consumers are building their wardrobes in a swiftly evolving (and increasingly digitally based) retail landscape.
The Lauren Look also provides an opportunity for the company to generate direct feedback and gain a deeper understanding of its consumer. “The Lauren Look allows us to explore an entirely new model tapping into the growing focus on the sharing economy and revolutionizing how we look at fashion consumption,” said David Lauren, Chief Innovation and Branding Officer. “Launching with Lauren, our most widely distributed and accessible brand, is a testament to the growth we see in this space and will help us further anticipate the evolving needs and makeup of our consumer’s future closet.”
In addition to supporting the reduction of clothing waste—mainly, by expanding the lifespan of garments that might otherwise be purchased and worn only a few times—the collections will be part of Ralph Lauren’s special after-use program. Once the clothes have reached the rental cap, they will be donated to Delivering Good, a non-profit company that provides support to those impacted by poverty and tragedy with new and gently used merchandise to offer hope, dignity, and self-esteem.
Lauren Ralph Lauren has celebrated the modern lifestyle of today’s stylish woman for over 30 years. The clothes are both simple and stunning, pieces you can’t wait to wear. The basics are elevated. And the quality is top-notch. As a lifestyle brand, Lauren offers looks from day to night, weekday to weekend, and every moment in between. There are selections of sportswear, denim, and special occasion dressing.
Now with the inception of The Lauren Look, this membership platform unlocks access to an ever-evolving selection of Lauren dresses, pants, tops, and more—as well as inspired suggestions from expert stylists on how to wear them. Starting at $125 per month, the size-inclusive subscription allows members to curate the ultimate fashion closet with looks from the most recent Lauren collections. Once the curated closet is complete and favorite pieces are prioritized, members will receive their first shipments. When a member is finished with the pieces, they have the option to return the items to be replaced with new fashions or purchase the items they love at exclusive member prices. We can’t wait for you to experience it.