Timely Match: The New Rolex By Wempe Store

Earlier this month, the venerated German luxury watch and jewelry retailer Wempe opened their much anticipated new set of doors on Fifth Avenue—a mere two blocks south of the longstanding Wempe store, which has occupied the lobby of the landmark Peninsula Hotel at 700 Fifth Avenue for decades.

Back in October, the company made headlines in local press by inking a 15-year lease at 665 Fifth Avenue, the 12-story home of Rolex. The new space, which consists of 1,600 square feet on the ground floor plus an additional 1,277 square feet on the lower level, was formerly occupied by Just Cavalli, Roberto Cavalli’s diffusion brand.

Wempe has long been an official Rolex jeweler, providing expert advice and care for these luxury timepieces within the Wempe store, but this real estate opportunity was particularly fortuitous. “Presenting Rolex in the Fifth Avenue flagship boutique is the crowning culmination of our successful partnership,” says Ruediger Albers, president of Wempe, U.S.

The new Rolex by Wempe store was designed by Geneva-based architects and features 12-foot ceilings, unique wall cases, oversized graphics, and specially made laser-etched aqua glass. The use of exceptional materials including Italian leather, imported marble and bronze, and custom-display walls made from European plane wood, serve to further the refined sophistication of the space (for which both companies are known), creating the ultimate experience in luxury shopping.

From the May 2012 issue of Quest Magazine.