Last night, Tom Ford presented his first-ever Men’s Fall/Winter 2018 runway show at the Park Avenue Armory in New York Citywhere he debuted the new TOM FORD 001 Watch and Underwear collections.
The TOM FORD 001 watch will be the latest addition to the lifestyle brand—following beauty, eyewear, accessories, and ready-to-wear. The unisex collection of Swiss-made timepieces will feature eight cases in a sleek, rectangular silhouettes in two sizes. Each case will be available in 18-kt yellow gold, brushed and polished stainless steel, and a matte black DLC. More than fifty interchangeable straps will be offered in a variety of colors and rich materials, like hand-woven braided leather, stitched leather, pebbled grain leather, and alligator. The watch case has been thoughtfully designed to allow for a unique interchange of straps that simply glide in and out of the cases. The collection will launch exclusively in Tom Ford boutiques worldwide and online a tomford.com in March. Prices range from $2,100 to $10,100.
Ford also launched his much-anticipated Men’s Underwear collection on the runway. Featured were striking animal prints and (new to menswear) a range of nude flesh tones—all accented with a TOM FORD logo velvet waistband. The complete underwear range will also include core styles, like T-shirts and tanks. Prices range from $50 for pure cottons through $300 for silks and prints. The Underwear collection will be available in June.
More than 700 guests attended the evening, including Halsey, Trevor Noah, Russell Wilson and Ciara, and Patrick Schwarzenegger.