Toning up with Technogym

Nerio Alessandri, founder and president of Technogym, with Mayor Michael Bloomberg

This week marks the opening of the Technogym center, the Italian fitness concept that’s taking tech-savvy American fitness enthusiasts by storm. The opening of the Greene Street one-stop-shop, which includes a showroom, retail location, and education center was attended by high-profile guests, like Mayor Michael Bloomberg, Victoria’s Secret model Adriana Lima, Dori Cooperman, and Ali Wise.


Used by more than 20 million people worldwide in over 50,000 fitness facilities and 20,000 private homes (Madonna’s, Rafael Nadal’s, and George Clooney’s among them), Technogym has already made a lasting impression on America. And now, the new 70 Greene Street location will sell the sleek Italian equipment and offer tailor-made lifestyle programs to suit each customer’s specific needs and fitness aspirations.
Want to ward off the winter weight? Invest in Technogym and be the only person looking like Adriana Lima at the end of a very gluttonous holiday season!
Victoria's Secret model Adriana Lima

Natalia Restrepo