Veronica Beard: Pre-Fall 2014

by Alex R. Travers

Veronica_Beard_001_1366.1366x2048The feeling gets stronger with every new collection from Veronica Beard. The sisters-in-law are focused and aren’t afraid to push the envelope. “We tried to be disciplined about this collection,” said Veronica Swanson Beard. “It was our first, and it had to be really tight.” But it was that elementalism that ultimately shaped the Veronicas’ Pre-Fall and helped uncork some of their savviest and sexiest pieces. And the synchronicity of smart designs and salability simply offered more proof that the brand is beginning to hit its stride.

Last fall’s vision of the Western Americana was toned down, spiked with dash of edge, and covered in confidence. Their suiting—always noteworthy—got a fresh update in the form of folder-over pants and modern blazers with edges as sharp as a runway model’s cheekbones. Other blazers had shawl lapels and came with zipped-in scarves—their new de facto dickies. That layering element, for one thing, has helped the Veronicas build a unique visual vocabulary. You could see it best in the funnel-neck jacquard bombers or hooded knit sweatshirts over the matching silk separates in malachite prints.

One of the most memorable pieces in the collection was something every woman could fall in love with: an asymmetric milled leather jacket with an ever-so-slight peplum. Paired with a black crochet dress it was actually rather melancholic. But slide into those matching skin-tight leather pants and you’d channel a girl as wild as Marianne Faithfull in The Girl on a Motorcycle. Leave it to the Beards to rev up practicality.