One of the founding members of Bumble’s girl-asks-boy dating app, Alex Williamson currently serves as the Austin-based company’s chief brand officer. Using her role and influence, Williamson helps further the organization’s goal of promoting female empowerment, confidence, and respect.
Q: Tell me about the concept of Bumble.
A: As a social network rooted in promoting kindness and empowerment, Bumble provides ways for our users to make meaningful connections. Bumble is the first app of its kind to bring networking, friend-finding, and dating to a single platform. Our founder and CEO Whitney Wolfe Herd saw the need for change in the antiquated rules of dating and to hold users accountable for their actions online. We will block and ban any user that doesn’t adhere to our community guidelines. We empower women, giving them the ability to control the conversation when dating and networking online. Since our launch in 2014, Bumble has facilitated over 850 million women-led first moves.
Q: What does Bumble have planned for the future?
A: At Bumble, we are always looking for ways to enhance the user experience through listening closely to user feedback. A new feature we rolled out last year called Snooze is a great example of that. Through user feedback and extensive research, we discovered heavy use of social media can have adverse mental health effects, especially on young women. As a social network that helps users make digital connections everyday, we wanted to encourage our users to prioritize self care and in-real-life communications through Snooze, and return to our platform when they are ready to engage with other users in a meaningful way. Our users can now turn off and disconnect from the app politely with an away message to other users, like “I’m prioritizing myself.” Our team is working hard every day to create the best Bumble experience for our users by innovating with kindness and accountability in mind. In the short-term, we will continue to offer new product features based on user feedback, and we are continuously looking for ways to innovate in the social networking space. As we move forward, we will continue to ask our users and society to rethink the gender dynamics in relationships, to challenge them, and to embrace equality while encouraging meaningful connections. Bumble will continue to grow and evolve into new spaces for the brand.
Q: How is Bumble utilizing its power to give back?
A: Our social network is built on the notions of kindness, respect, and empowerment. Not only are these values represented through the app, but also through donating to organizations that align with Bumble’s mission of empowerment including Rape, Abuse & Incest National Network (RAINN), March for Our Lives, American Society for the Prevention of Cruelty to Animals (ASPCA), Running Start, and more. In addition to donating nearly $1 million to like-minded nonprofit organizations in 2018, Bumble launched Bumble Fund, an investment fund initiative focusing on early-stage investments, primarily in businesses founded and led by women of color and those from underrepresented groups. As Bumble’s digital and physical footprint grows, we’ll continue to prioritize social consciousness.
Q: How do you use your role to spread awareness?
A: Bumble is on a mission to hold people accountable for their actions online, and it’s important to provide a platform and build a community that fosters equality, kindness, and a safe space to make empowered connections across all areas of life. When I first started at Bumble, my job was to create a voice that stood behind this message, which was clear from day one of Bumble. Being able to help bring this mission and values to life has really changed my life completely; from the way that I connect with new people and the way that I view myself, I think that working for Bumble in that regard has been one of the best things that’s ever happened to me.