Grand Entrance
It’s probably comes as no surprise to most who follow fashion that Oscar de la Renta recently chose to open a boutique of its own in Palm Beach. “Our client has been here forever,” says Laura Holman Rockwell, the fashion house’s Vice President for Global Direct to Consumer Sales. Rockwell notes that Palm Beach is no longer considered a seasonal market, but one that attracts a multi-generational audience year-round. The 1,800 square-foot store, the sixth company owned and operated boutique worldwide, in The Royal Poinciana Plaza offers custom options to clients, and the complete collection, not usually available on the trunk show circuit or through independent stores. Rockwell notes that printed cotton poplin dresses in joyful prints seem tailor made for balmy Palm Beach days.
Images of Oscar de la Renta’s new boutique at The Royal Poinciana Plaza.
“Oscar de la Renta is synonymous with timeless luxury, aligning seamlessly with The Royal’s dedication to providing an exceptional shopping experience,” says Lori Berg. Berg serves as General Manager of the destination shopping center, which offers an impressive lineup of European and American designer fashions and accessories, including Hermès, Saint Laurent, Veronica Beard, LoveShack Fancy, Cartier, Thom Browne, and Oscar de la Renta, offering a vibrant spectrum of bold, colorful, ready-to-wear pieces, effortlessly bridging diverse consumer tastes and fashion needs. Furthermore, The Royal houses the only Oscar de la Renta wedding boutique in Florida, adding an exclusive layer, Berg boasts, noting that Palm Beach is the setting for lavish nuptials every season.
Known for evening wear, and dressy daytime options, Oscar de la Renta is tuned into the needs of the Palm Beach woman.
Designers Laura Kim and Fernando Garcia have successfully broadened the collection’s appeal by incorporating evolving fashion trends and integrating diverse styles into its collections. While some designs remain true to the classic Oscar de la Renta style, each collection showcases numerous unique and distinctive creations.
